In 1995, I joined M/s Arrows Advertising (pvt) Ltd., as Director Marketing responsible for the Marketing and Business promotion of the Company. Since Arrows Advertising business focused on Out Of Home Advertising (OOH), it faced tremendous challenges in its expansion. Having carried considerable experience in media marketing while working with reputable advertising companies, I accepted the challenges for the growth of this advertising business and introduced new ideas and organized it on professional lines. Today, by the Grace of Allah Arrows Advertising (pvt) Ltd., is rated as one of the best OOH Company in Pakistan. This was no doubt, could not be achieved without grooming a set of of excellent sales and marketing team. Now Arrows besides, hard core billboards business is engaged in merchandising, brand activation and event management. The feather in our cap is developing OOH business in 10 service areas at Motorway M-2 in collaboration with DPMSL.This is well evident from the fact that the deserted Motorway M-2 service areas are today give a look of bustling business centers away from Lahore and Islamabad. My diversified experience in media management and marketing is spread well over a period of more than two decades. Thus the experience gained in almost all genres of media has given me the understanding of the requirement and treatment of utilizing the best media mix for awareness and promotional purposes. My professional experience can be well utilized by acquiring my counseling and advice for the best usage of media nationally and internationally.