WELCOME TO FOMA
An organized association dedicated to promoting ethical and professional practices within the field of OOH.
Industry Standardization
FOMA may work towards establishing and maintaining industry standards for measurement, metrics, and reporting in outdoor advertising. Standardization helps create consistency and transparency, making it easier for agencies and clients to evaluate the effectiveness of campaigns.
Community Building
The forum plays a role in building a sense of community within the outdoor media industry. This involves fostering a collaborative and supportive environment where agencies can come together to address common challenges, celebrate successes, and contribute to the overall growth and positive reputation of the industry.
Our Mission
At FOMA, our mission is to create a thriving space where outdoor media agencies can connect, collaborate, and stay at the forefront of industry trends. We are committed to promoting ethical practices, sharing knowledge, and providing a supportive environment for professionals in the field.
We take pride in being the Forum of Outdoor Media Agencies—a powerhouse of dedication and proactivity within the vibrant Out-Of-Home (OOH) advertising realm in Pakistan. Our mission extends beyond the ordinary; we are on a journey to redefine and elevate industry standards, focusing on ethics, professionalism, and unwavering commitment.
What We Offer
Knowledge Exchange
Engage in meaningful discussions on industry trends, technological advancements, and best practices. Benefit from the collective wisdom of experienced professionals and stay informed about the latest developments in outdoor media.
Networking Opportunities
Connect with like-minded individuals, build valuable relationships, and expand your professional network. FOMA provides a platform for networking events, discussions, and collaborations that can elevate your business.
Resource Hub
Access a wealth of resources, including case studies, whitepapers, and industry reports. Stay ahead of the curve with the latest insights and equip yourself with the tools needed for success in the dynamic outdoor media landscape.
What Do We Do?
Industry Promotion
FOMA may actively promote the benefits and value of outdoor advertising as a medium. This could include marketing campaigns, participation in industry events, and other efforts to raise awareness about the effectiveness of outdoor media.
Collaborative Initiatives
The forum may initiate collaborative projects or campaigns that involve multiple outdoor media agencies working together. Such initiatives can amplify the impact of outdoor advertising and showcase the industry's capabilities.
Research and Insights
FOMA may conduct or sponsor research initiatives to gather insights into market trends, audience behavior, and the effectiveness of outdoor advertising. This information can be valuable for agencies in making informed decisions.
Professional Development
Forums often focus on the professional development of their members. This can involve organizing training sessions, workshops, and seminars to enhance the skills and knowledge of individuals working in outdoor media agencies.
Ethical Standards
FOMA may establish and promote ethical standards and guidelines for outdoor media agencies. This helps maintain integrity within the industry and builds trust among advertisers, clients, and the public.
Our Team
Hamid Asadullah
General Secretary
Irfan Hussain Basit
Information Secretary
Waqas Riyaz
Finance Secretary