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FOMA INITIATIVES

Major Initiatives in Q1-2024

ADVOCACY AND REPRESENTATION

Advocate for the interests of outdoor media companies within the advertising industry and broader business community.

Represent the industry’s views to regulatory bodies, government agencies, and policymakers.

EDUCATION & INFORMATION

Provide educational resources and information to members about industry best practices, emerging trends, and technological advancements.

Conduct workshops, seminars, and training programs to enhance the skills and knowledge of professionals in the field.

RESEARCH AND DATA

Commission and conduct research studies to gather data on the effectiveness and impact of outdoor advertising.

Disseminate industry-specific research findings to members to help them make informed decisions.

CRISIS MANAGEMENT & RESPONSE

Develop strategies for addressing and mitigating crises or challenges that may impact the outdoor media industry.

Provide support and guidance to members during challenging times.

INDUSTRY RECOGNITION

Establish awards and recognition programs to acknowledge outstanding achievements and creativity in the outdoor advertising space.

Promote the positive contributions of outdoor media to the broader advertising and marketing landscape.