Outdoor advertising is more than just billboards on highways or digital screens in bustling cities — it’s a vital communication tool that connects brands with millions of people every day. In Pakistan, where the advertising landscape is evolving rapidly, the Forum of Outdoor Media Agencies (FOMA) stands at the forefront of this transformation.
Who We Are
FOMA is a collective of Pakistan’s leading outdoor media agencies committed to elevating the standards of Out-of-Home (OOH) advertising. Our mission is to create a transparent, safe, and collaborative industry environment that encourages innovation while prioritizing professional ethics and safety.
From static hoardings to cutting-edge digital displays, we represent the voice of agencies who believe outdoor media is not just a space to sell — it’s a space to tell meaningful stories.
Why FOMA Matters
The outdoor advertising industry in Pakistan faces unique challenges — from unregulated installations and safety hazards to inconsistent quality standards. FOMA was founded to address these gaps by:
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Promoting Ethical Practices: Establishing industry-wide codes of conduct and fair competition.
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Ensuring Safety and Compliance: Partnering with organizations to implement Health, Safety, and Environment (HSE) protocols across all advertising structures.
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Creating a Unified Voice: Representing the collective interests of outdoor media agencies to regulatory bodies, brands, and the public.
Our partnerships — such as the recent collaboration with Unilever Pakistan and Kinetic — highlight our commitment to putting worker safety and operational integrity first.
What We Do
At FOMA, we take a proactive approach to industry development:
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Policy Advocacy: Engaging with local governments to streamline licensing and compliance processes.
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Workshops and Training: Organizing sessions on innovation, technology, and sustainability in OOH advertising.
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Industry Research: Providing data-driven insights to help our members make informed decisions.
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Member Support: Facilitating collaboration, dispute resolution, and business development opportunities.
Join the Movement
Whether you’re a media agency, advertiser, supplier, or stakeholder, there’s a role for you in the future of outdoor media. As a FOMA member, you’ll gain access to exclusive resources, events, and a network that is shaping the OOH industry for the better.
Let’s build a safer, smarter, and more impactful outdoor advertising ecosystem — together.
Stay connected with FOMA:
Follow us on Instagram, LinkedIn, or visit foma.com.pk for news, updates, and membership details.